The program is tailor made to meet the requirements of professionals who wish to pursue their jobs while enhancing their educational qualification by adding MBA to their repertoire.

The purpose of BBA education is to provide training in the theory and practice of business management. A BBA is an effective tool to:

  • To pursue a career in Management
  • To start your own business
  • To gain the competitive edge in a competitive world
  • To develop technical expertise and business savvy quickly
  • To advance your career
  • To enhance your financial position
  • To enjoy greater job security
  • To enjoy greater job satisfaction and self satisfaction
  • To become a leader in an emerging field
  • To develop your personality as a whole.
  • To use information and communication technology effectively.
  • To integrate and manage administrative systems.
  • To manage administrative functions with respect to planning, organising, staffing and controlling.


BBA program prepares students for executive career in business and other organizations since it giving its graduates an edge in the job market by opening more doors of opportunities. The degree helps the graduate to meet the requirements for high earnings, increased responsibility, and greater personal development while it also helps them to pursue further academic studies.

Upon graduation, student with a BBA Degree can take many paths and find entry-level jobs in the areas of:

  • Banking and financial services
  • Energy
  • Retail
  • Manufacturing
  • Marketing
  • Health care
  • Entrepreneurship
  • Service industries
  • Venture capital
  • Sustainable Development
  • Human resource management
  • Consulting
  • Logistics and supply management
  • Commerce
  • Tourism
  • Micro finance
  • Airlines
  • Internet technology
  • Media and entertainment
  • Telecommunication
  • Transportation
  • Entrepreneurial ventures
  • Not-for-profit organizations
  • Government and many more…


  • Credibility of a Top Government University Degree – Affiliated to NAAC-UGC Accredited A+ University of Rajasthan.
  • Cambridge University (UK) certified classes for Business English Communication (BEC) available at Campus, free of cost.
  • In-house classes for preparation of various Central and State Administrative Services like IAS, RAS, IPS, IES, IFS etc.
  • This course will provide students with a basic knowledge and understanding of key business foundation disciplines including business environment, economics, resource management and business information systems.
  • It will develop your knowledge and understanding of the principles of entrepreneurship and enterprise development.
  • We prepare students for the real corporate-world experience when they graduate from the BBA program by providing them Sectoral projects.
  • The course develops the knowledge and competencies necessary to work effectively in teams.
  • It prepares students in developing entrepreneurial skills for creating and managing innovation, new business development and high-growth potential entity.
  • UG Program with an edge, akin to PG Programs in terms of delivery of knowledge-skills-attitude sets.


BBA is a Graduation Program in the domain of business management, designed to give an in-depth knowledge about the core functions of a business like Marketing, Finance, Operations, HR in relation to the Economic, Legal and Socio-political framework.

The Program is structured in a fashion so as to inculcate in the students soft skills like communication, negotiation and decision making while strengthening their innate talents of entrepreneurship and leadership.
On the successful completion of the BBA, graduates will be able to:

  • Develop leadership skills, creativity and entrepreneurship.
  • Handle future challenges of business.
  • Exhibit technical proficiency in domestic as well as global business through the study of major disciplines within the fields of business and management.
  • Analyze and develop solutions for business problems and issues by using logical reasoning patterns for evaluating information, materials and data.
  • Conceptualize a complex business issue and articulate into a written statement and oral presentation.
  • Exhibit competence in the use of technology and information systems in modern organizational operations.
  • Demonstrate entrepreneurial skills for creating and managing innovation, new business development and high-growth potential entity.
  • Choose careers in the public, private and government sectors.
  • Further study in advanced level programs in management studies.